What people said in the private beta

I set it up on a Sunday morning and haven't thought about it since. It tells me when something's coming and what to get. That's the whole product and it's exactly enough.

Rowan T.

Private beta · 6 weeks

My wife noticed before I told her about the elf. She said I'd got better at this, which felt great and slightly fraudulent at the same time.

Marc D.

Private beta · 2 months

I manage fourteen people. Work anniversaries used to be a spreadsheet I never opened. Now it's a notification I actually act on.

Priya S.

Private beta · 5 weeks

The two-week warning is the whole thing. I used to find out the day before and panic-buy. Now I order properly and it arrives wrapped.

Elena K.

Private beta · 7 weeks

Four nieces, three nephews, two sets of in-laws. I was the uncle who forgets. I am no longer the uncle who forgets.

Tom B.

Private beta · 2 months

I was sceptical about the suggestions but they've been weirdly good. It remembered my dad likes crime novels and hasn't suggested socks once.

Nadia R.

Private beta · 4 weeks